TIME TO TELL features seven year old Jules and her eleven year old brother Alex. Shortly after starting soccer season with a new coach Alex starts acting uncharacteristically mean towards his little sister. He begins to bully and threaten her in ways that are very troubling and scary. Fortunately for Jules, she discovers a used Teddy bear named Bartholomew who comes alive in her dreams and introduces her to two frogs. What and Tadoo. Together they teach Jules about the difference between tattling and telling, and assure her of the need to tell a trusted adult in her “support system” whenever someone bigger or older is threatening, hurting or scaring her and they get her to sign a pledge to take care of herself, no matter what. They also speculate that someone older is hurting her brother. When Jules gains this insight she is able to share it with her brother, ultimately encouraging him to sign a pledge of his own that helps him decide to tell about the abuse he is suffering and bring it to an end.